Liz Truss, Steve Bannon and Tucker Carlson? Inside the One-Time PM's Audition for Make America Great Again

Liz Truss, launched the inaugural episode of her video series with a pledge to expose "malicious actors" attempting to undermine Western democracies. She stated she would uncover how an "international network of leftists work to undermine the democratic process and the public's choice."

"We will examine the Trump revolution and understand how this can be accomplished in Britain," the former PM stated. "Our guests will include the prominent voices of the Make America Great Again campaign."

Before the program's debut, there was a notably ardent backer. "This marks the start of a kind of revolution," stated the controversial US journalist. His Just the News will publish the ex-PM's new audio shows.

Forging Alliances in the Maga-Verse

UK-based allies, such as a pro-Reform adviser, have also helped her set up the her new show. The setup is adequate, though simple. The show has attracted 10,000 subscribers in her debut week and her debut had 67,000 views across the same period.

It is a modest start, but in partnering with the journalist, she is being entering a established right-wing media network generating and disseminating Make America Great Again themes. Its obsessions include claims of media suppression by the traditional news outlets and a goal to eradicate a so-called administrative state – which Truss blames for the rapid conclusion of her calamitous premiership.

"Just the News is not famous past the Maga-verse, but it does have influence there, primarily thanks to its founder, who gives commentary on conservative outlets like the program hosted by Steve Bannon and has even spoken with Donald Trump," noted Alex Hinton, who has analyzed the Maga movement.

A Contentious Ally

Her effort to bring Maga media to Britain has pushed her closer to divisive personalities such as Solomon.

He founded the platform following criticism after he was accused of pushing misleading narratives about Joe Biden's anticorruption effort in the Eastern European nation, as well as contentious articles about one-time diplomat to that country.

These allegations were amplified within the pro-Trump outlets, with the journalist featuring as a frequent visitor on Sean Hannity's influential cable news broadcast. The former president personally endorsed Solomon's reporting.

The journalist published the Ukraine claims in a set of articles for the political newspaper the Hill, where he was moved to a columnist role after colleagues complained over his articles. His narratives were key in Trump's demand for the officials in Kyiv to probe the Biden family in 2019. These actions culminated in impeachment charges against Trump. The US Senate later voted to acquit the commander-in-chief.

Shortly after the journalist departed the Hill in October 2019, the publication announced it was carrying out a assessment of his columns about Ukraine. It found Solomon had cited untrustworthy contacts and said he "omitted key facts about key Ukrainian sources, including the fact that they had been formally accused or were under investigation."

Becoming Part of the Sphere

His TV and radio guest spots are a example of the conservative ecosystem the former prime minister is becoming part of. Solomon mentioned his backing of Truss's project on a program he presents on Real America's Voice, a political media platform that is home to the Maga influencer former adviser Steve Bannon and on which commentator Tucker Carlson also features. The ex-PM has already hosted Steve Bannon on one of her first podcasts.

Through her association with this media figure, the former leader has become a small part in a much wider network of pro-Trump platforms that often share and promote one another's material.

The journalist's podcast and Real America's Voice show have frequently included figures such as commentator Mike Benz, a political voice whose criticism of USAID was cited by the tech billionaire as grounds for dismantling the international development organization.

A Global Media Play

While the former PM's unnatural presentation and political travails have been mocked at home, certain American analysts are taking seriously her attempts to reinvent herself as a local version of the pro-Trump media ecosystem.

"One must regard people like Truss with seriousness, even if you may not want to take them literally," commented Rob Flaherty, who was employed in the Obama White House.

"Observers witnessed how in the last election cycle Donald Trump used that media network to spread his narrative. Certainly that sphere exports and influences conversation overseas. It seems relatively clear to me that the environment in the Britain are akin to what enabled this non-mainstream media network to thrive in the US."

Professor Alan Finlayson, said the digital right-wing media sphere was already having an impact in Britain.

"Digital media is borderless," he stated. "There is a certain milieu within which content circulates – at times manifesting in radical ways and other times more moderately – but which is networked."

The academic said the rise of the internet-based right wing in the UK recently meant the "possibility to have a growing impact is considerable."

Global Goals

"The former PM and Nigel Farage in the recent past spoke at the the major conservative conference, where I saw they echoed Make America Great Again rhetoric before the {king of Maga|

Tom Wyatt
Tom Wyatt

A UK-based political analyst and writer with over a decade of experience covering Westminster and cultural shifts.