TikTok is introducing a updated setting that enables them to cut down on the amount of AI-created videos appearing in their streams. This initiative comes as the service revealed that it presently contains more than 1 bn content made with AI.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a global launch. This development comes amid a rise in AI content, fueled by new video-generation tools.
AI Content on Other Platforms
Studies have shown that almost one in 10 of the fastest-growing video streams on a competing service only show AI-generated videos. A significant portion of this content is classified as “AI slop”, a term for poor-quality, factory-style content that is typically illogical or surreal.
Our research shows that a lot of users appreciate content created using AI tools, ranging from digital art to educational videos, and we aim to provide users the option to adjust the amount of that, based on their own preferences,” stated a company executive.
AI on the Platform
The platform announced that there are presently over a billion videos on its network identified as made with AI. In total, more than 100 m media items are added to the app every day, making AI content a minor percentage of its complete catalog.
How to Adjust Settings
Users will be capable of decrease or raise the amount of artificial media they see by accessing the “manage topic” feature in the app and choosing AI-made media. Other topics that are already be adjusted under the filter include current affairs, fashion, beauty, and choreography.
Platform Guidelines
TikTok’s rules oblige users to label “realistic” AI-made content, and it bans harmful AI impersonations of celebrities or emergencies. Any authentic-looking AI video that is not labeled can be taken down under its terms of service.
Additionally, the app will henceforth add an AI-generated label to content produced via its proprietary AI systems, or identified by an cross-platform project for identifying AI-generated material. This step is designed to help prevent users from seeking to bypass the tagging system.
Educational Initiatives
TikTok is furthermore launching a $2 million awareness program for professionals and groups to produce learning resources about using AI responsibly. This program will benefit charitable organizations specializing in teaching computer science.
Platform Protection
TikTok has defended its content review process, amid debate over intentions to cut jobs for a large number of review team members in the UK. The company is set to reduce hundreds of positions in its user protection division in the UK capital, with labor groups and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A trust and safety lead stated that human moderation would remain essential, but automated tools can shield workers by eliminating the most distressing content ahead of it is viewed by people. TikTok reported a significant reduction in explicit and harmful content reviewed by safety staff over the previous year due to the use of its automated systems.
“We think that it’s essential to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s highly necessary to limit contact with unsafe media as quickly as possible, which is the area in which a lot of the machine support is really helping us operate efficiently.”
